Building on the past, looking ahead
As the Obama Presidential Center prepares to open its doors in 2026, our brand identity enters a new chapter.
- Building the Center
- Education
- First Look
The Foundation has designed bespoke versions of the Gotham Condensed typeface to reflect its diverse community and vision for the Obama Presidential Center. These typefaces are inspired by the original Gotham font, famously featured in Shepard Fairey's iconic "Hope" posters from President Obama's 2008 campaign. This connection to our roots reinforces the power of design in shaping narratives of hope and change.
Gotham Condensed
Drawing from the Foundation’s Gotham heritage, Gotham Condensed brings a fresh, energetic feel. Its clean, streamlined design instills trust while sparking excitement, making it perfect for headlines and key messages. This typeface embodies the Foundation’s commitment to clarity and impact.
Gotham Stencil
Created in collaboration with Sara Soskolne at Monotype, Gotham Stencil adds a dynamic edge. Utilizing unconventional stenciling techniques, it evokes movement and modernity. This font shines in communications related to community engagement and sustainability, symbolizing resilience and adaptability.
Gotham Inline
Gotham Inline offers a playful, layered look, adding dimension without overwhelming the message. Its vibrant style aligns with the Foundation’s focus on arts, culture, and civic engagement.
Gotham Slab
With strong serifs, Gotham Slab introduces a grounded, authoritative tone. Ideal for emphasizing key information, it reflects themes of democracy, leadership, and civic responsibility.
Chronicle
Complementing the Gotham family is Chronicle, a serif typeface that adds warmth and sophistication. Its classic design contrasts beautifully with the modern boldness of Gotham, creating a balanced, versatile typographic system.
The custom fonts, vibrant colors, and dynamic graphics aren’t just design choices; they're reflections of the Foundation’s spirit. They embody resilience, diversity, and progress. As the Foundation looks toward the future, this visual identity will continue to adapt, grow, and inspire.
Stay tuned as the new design unfolds across Obama.org and throughout the Obama Presidential Center’s vibrant campus—our home for community, hope, and change.
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Explore how leaders are bringing change home:
All Stories![The image is a combination of the headshots of Jessica Teal, Laura Olin, and Jeron Smith. From [L to R]: The first person is Jessica Teal: she has pale skin, blonde hair, blue eyes, and is wearing a red short-sleeved shirt. She is smiling at the camera. The second person is Jeron Smith: he has brown skin, closely cut black hair, and a mustache. He is wearing a dark blazer with a white t-shirt underneath. In the background of Jeron's headshot is an industrial set with orange lighting and tall metal beams. The third person is Laura Olin: she has pale skin, blue eyes, and blond hair that hits her shoulders. She is wearing a blue and white shirt and smiling at the camera. Behind Laura are green trees.](http://images.ctfassets.net/l7h59hfnlxjx/6LMo5vdc4FO3gQHXPadCKC/1e43c9c9312587c288c155864c1648a4/May_Feature_Hero_Image.png?q=75&w=1014&fm=)
- Presidential History
- The Arts
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